Are you tired of the same old fundraising song on repeat?

It’s time for a new tune.

Cut through the noise. Flipside Fundraising shows you the 5 steps to raise more money with less effort.

Struggling with fundraising is not a right of passage

Small organizations struggle. Our work is under appreciated. We have no money. 

 

Right now, fundraising is a drag on your resources, energy, and mission. You’ve probably been feeling like this for a while, and maybe you’ve just decided that this is just the way fundraising is supposed to feel. 

 

In fact, fundraising should do the opposite for you. It should expand your resources. Light you up. Enable your mission. 

 

Your work is too important for you to get fundraising wrong.

 

We’re flipping fundraising education on its head

Maybe you’ve tried to hire a consultant, or taken a fundraising 101 course, or consumed all the free tips and webinars you could find. All of these have added to your problems - they’ve taught you the same tune everyone else is singing. They are based on the idea of a “large-size fits all” solution - that your small organization can just copy the big ones and have the same success.

 

Instead, you need to discover the characteristics that make a great fundraiser, regardless of the size of your organization.

More money. Less effort. Mic drop.

  • Learn how to think, act, connect, organize, and plan like a great fundraiser

  • Created specifically for small nonprofits and “non-fundraisers”

  • Step-by-step roadmap to focus your limited time on the right things, not all the things.

  • Detailed work plans to go from strategy to tactics effortlessly

  • Replace high-cost consultants and learn how to develop a fundraising approach that’s right for you

  • Understand how systems can work for you and save countless hours

  • Risk-free investment to future-proof your organization and create a lasting legacy

The five-track Flipside playlist

    You don’t need to be a DJ to know that too many tracks playing at the same time create noise, not music. Instead of trying to teach you everything I’ve learned  in 15 years of fundraising, I’ve created a curated playlist to walk you through, step-by-step, the exact things you need to do to be a great fundraiser for your small organization.

    Track 1: Think

    We will kick off the playlist with some tonal shifts in how you think about fundraising. Leave behind the awkward discomfort and groove to a new beat. You’ll learn the secret to thinking like a great fundraiser, setting the tone for the rest of our work together.

    Track 2: Act

    This track lays down the beat on how to behave like a great fundraiser. You’ll learn the exact steps to shine on the dance floor. Time is your scarcest resource, so you’ll learn how to use it most efficiently.

    Track 3: Connect

    What’s the fun of dancing alone? Well, when it comes to fundraising, you’re nothing without donors! Whether they are individuals, companies, foundations or anyone else, I’ll show you exactly how to engage donors in a meaningful, authentic and profitable way.

    Track 4: Organize

    A good record collection needs to be properly organized. You can’t expect to find your favourite tune wading through piles of vinyl. In this track, you’ll learn how to organize your fundraising, including systems and technology. Don’t worry about your tech capabilities or budget - you’ll learn cheap and easy ways to get your systems working for you.

    Track 5: Plan

    A great playlist is all about smooth transitions.  You’ll develop a fundraising plan that will keep you moving forward - flowing from one activity to the next. You’ll even have access to workflow templates that map out step-by-step what needs to get done.

    The hidden track that makes Flipside Fundraising transformative

    Flipside fundraising focuses on implementation, not traditional learning. I’ll show you what to do, without the guesswork and without the heavy lifting. You’ll learn through action and get feedback and accountability along the way.

    See what other students have said:

    “Individual giving increased for our organization this year, thanks to Flipside Fundraising. The program really helped reframe fundraising for me and helped me to understand that art is more important than ever.”

     

    - Angela Britto, Regent Park Film Festival, Toronto

    “We raised more money in the first 4 months of this fiscal than we had all of last year.”

     

    - Heather Wilkinson, Wonder’neath, Halifax

    “We were able to pivot our event to an email campaign, raising $13,000 in under a month. My biggest takeaway was just that there is no one size fits all approach to fundraising. It’s about cultivating ongoing and authentic relationships with your donors.”

     

    - Hannah Lin, YWCA Muskoka, Muskoka

    “If you don't have time to invest in you, as an executive, then you don't have time to run a nonprofit organization. Because you as a leader, you're only going to be as strong as what you pour into you. When COVID hit we lost 30 monthly donors overnight, but through Flipside I learned how to focus our fundraising and we’ve been even more successful than before."

     

    - Dr. Annise Mabry, Dr. Annise Mabry Foundation, Georgia

    “Because of Flipside, fundraising feels lighter. It's really helped me broaden my mindset, focus on getting rid of some of the bad habits and just get to know and talk to those who support our agency. It's so empowering.”

     

    - Yvonne Harding, Assaulted Women’s Helpline, Toronto

    Return on investment

    Don’t make the mistake other small nonprofits are making. Here’s what we see time and time again:

    • Saving up your hard-earned and scarce funds to hire a high-priced (think over $20,000), large-shop experienced consultant to give them a fundraising strategy and walk away;

    • Trying to learn absolutely everything about fundraising by enrolling in countless webinars or membership programs that offer hundreds of videos or lessons that add to your overwhelm instead of help you focus;

    • Not spending anything relying on inexperienced volunteers who just add to the confusion or focus on the wrong things, with little results; or

    • Existing with the status quo, because none of the options above feel viable.

    You need to build the skills to learn how to fundraise effectively for your small organization with ease. The work you’re doing is the most important work in the world! It’s also the most under-valued. Flipside Fundraising gives you the skills, processes, and pathways to raise more money for the incredible work you’re doing in the most efficient way possible.

    Get lifetime access for just $749

    Your work is too valuable to leave your fundraising up to chance.

    Your time is too precious to waste it on the wrong strategy.

    Your vision too important to not invest in fundraising.

     

    Your investment is fully backed by our

    90-DAY

    guarantee

    I’m not in the business of taking money from small nonprofits without delivering results. Yuk. But, I also can’t promise results if you don’t do the work. So here’s how our guarantee works. If you’re not satisfied, for any reason, within 90-days, AND you can show me that you’ve done the work, I’ll refund you your investment. 

     

    If you’re not planning to do the work, I can tell you now, save your money. Nothing will work for you if you do nothing. I will show you what actions to take and when, but I can’t take them for you (sorry!).

     

    We launch again in April 2021.

    The B-side

    But wait, there’s more! Okay, so I don’t want to sound like a late-night infomercial, but I’ve developed some great bonuses to help you get even further with your investment. When you enroll today, you’ll also receive over $4,492 in additional bonuses and resources.

      • Bonus 1: Fundraising plan template and workflows (value - $2,497)

        • Save hours and hours of work with an abundance of templates and tools for you to simply fill in and customize.
        • Workflows that outline how to get things done every step of the way
      • Bonus 2:  Six weekly group coaching calls (value - $1599)

        • I am your partner in this journey, so I'm going to be giving you 6 group coaching calls to support you and keep you accountable.
        • These will be "hot seat" calls where I'll help you work through your specific challengs.
      • Bonus 3:  Private Slack channel for 6 weeks (value - $299)

        • Never-before offered "on demand" support through Instant Messaging
        • Connect with other Flipside students for support and sharing ideas.
      • Bonus 4: 27 Cheat sheets (value - $299)

        • We're helping you save time by giving you our best tips and tricks at the tips of your fingers. Kick start a blog, engage employees on a budget, etc. We're sharing our best ideas and short-cuts.
      • Bonus 5: Sample policies and gift agreements (value - $199)

        • No more scouring the internet to find this information - we've bundled it all together for you. Get a gift agreement template, a Terms of Reference for a volunteer fundraising committee, and more!
      • Bonus 6: Board Fundraising Report (value - $89)

        • Make reporting to your board a breeze with this template that dovetails with your fundraising plan.

      Figure out fundraising once and for all!

      One-time Payment

      $749

      one-time

      Monthly Payment Plan

      $189

      for 4 months

      I'm Cindy, your DJ

      Back in the day, I was a recent grad with a degree in women’s studies, ready to change the world! I landed my first job at a local shelter for abused women and their children and I was their only fundraiser. It was a cause I cared deeply about. I had a blank slate and was full of energy and enthusiasm. Afterall, I could see the impact of my success on the women and children at the shelter. There was nothing more rewarding. 

       

      But… I can’t tell you how many “false starts” I had in fundraising there. A board member would decide we should try selling holiday cards and I’d go all in... until a staff member then said we needed to sell cook books. Then, I would write a direct appeal letter that would be completely ripped apart by the fundraising chair. I even wrote a letter to Oprah.

       

      Sound familiar? I was spinning my wheels and spending so much time on things that weren’t effective. I was becoming disillusioned and while we were raising more money, it felt like I was doing so with chronic pain - you know, that dull, achy feeling that makes everything THAT much harder to do.

       

      Over time, I figured it out. I worked my way “up” the nonprofit ladder, from those first four years at the shelter, to eventually landing in a senior position at the country’s largest university. By all accounts, I had “made it”. I was learning all of these “best practices” in fundraising and had many more resources, but my heart wasn’t in it. I was helping a bunch of MBA students get scholarships so they could earn six figures. Really.

       

      So, I started The Good Partnership to teach small nonprofits what I had learned over 15 years of working in large and small shops.

       

      I learned that fundraising isn’t “one-size fits all” and that most of the time, people actually teach fundraising as “large-size fits all”, meaning they expect the small organizations to be able to just copy the big ones. I learned that how we work is just as important as what we do. I learned that systems are the backbone to success, yet we often totally ignore them. I learned that status quo and inertia are the biggest enemies when it comes to fundraising success. 

       

      I learned that a strong guide with the right path can turn anyone into a successful fundraiser. 

       

      We have helped small (yes, very small) organizations raise over $6.3 million in the 4 years since starting The Good Partnership. Organizations who had no fundraising in place. Organizations who were stuck with the status quo and didn’t know how to move forward. Organizations that are so niche and small that no one has heard of them. Most of all, we’ve helped non-fundraiser embrace fundraising and feel good about it. 

       

      I’m also the host of The Small Nonprofit Podcast, Canada’s #1 podcast for nonprofits.

        As featured in...

        If you choose nothing, nothing changes

        The fact that you’re on this page means that you know you need a program like Flipside Fundraising to get you to the next level. It also means you haven’t found that program, because if you did, you wouldn’t be here. Right?

         

        You may be thinking:

         

        “It all sounds great, but I just don’t have the money, energy, or time right now”

        If you don’t take action, you’re letting your circumstances make your choices for you. You will never get your organization to the level you want it to be to make the impact you want to make in the world if you don’t take control of your decisions. 

         

        If you stop here and don’t do anything different, well then, you can’t expect a different outcome. 


        The question isn’t can I make this happen. It’s how will I make this happen.

        Let’s make music together

        Enroll Now

        Take action now and get started on your journey to raise more money with less effort.

        Think and Act

        Follow along to start thinking, acting, and performing like a great fundraiser. Focus your fundraising on the right things.

        Raise More Money

        Spend your time on the right things - like changing the world - with more efficient and effective fundraising.

        Frequently Asked Questions

        How much time does it take?

        We're a small organization on a tight budget. Can we afford this?

        We have no donors and have never fundraised before - will this work for us?

        How can I convince my board we need to do this?

        © Copyrights by The Good Partnership. All Rights Reserved.

        c/o The East Room, 50 Carroll St., Toronto, ON M4M 3G3